APPROACH
Extend the life of discarded fabric
It seems to have come to a point where energy, health and influence are dissipating from the fashion industry. We need action, a fashion signal or even a fashion revolution. Prolongation EXPT is an experimental fashion brand, whose materials come mainly from textiles that will be discarded, burned and difficult to dispose of. We are committed to providing fashion consumers with classic items that are sustainable in design, material and culture through upward recycling, and at the same time, providing a liquid fashion asset for consumers looking to the future. Bringing ‘fashion’ back to fashion is the beautiful vision of this ‘experiment’.
1. upward recycling, richer value
Here, we focus on discarded textiles, those that will be discarded, burned and difficult to dispose of. We are committed to resolving their whereabouts by recycling them upward so that they can regain the value of the commodity. More importantly, they will have a new look.